Report on E-Commerce Security Free Essays

Chapter by chapter list ABSTRACT 2 1. Presentation 3 2. Highlights of E-business: 4 2. We will compose a custom exposition test on Report on E-Commerce Security or then again any comparable theme just for you Request Now 1. Security job in present E-business: 4 2. 2. Security Factors in E-business: 5 3. Security Technologies: 7 3. 1. Secure Electronic Transaction (SET): 7 3. 2. Secure Socket Layer (SSL): 8 3. 3. Firewall: 8 4. End: 9 5. References: 11 ABSTRACT In the E-trade security is most significant point on the grounds that a site is to ensure the important data. It assumes a fundamental job to give security to the client data. It essentially bargains when the client doing the online exchanges. By this security bolster the client has trusted on the E-trade site just as they shields their own data from the thief’s and programmers. This day security has been actualized in an alternate manner like Secure Sockets Layer, Integrity, Authentication, Encryption and Secure Payment. Trustworthiness guarantees of the remnants of information as is of the dealer to the client. Encryption manages conceal the data can't keep an eye on the others data. This report portrays the security advancements in the E-business framework and issues including the E-trade security advances. . Presentation E-Commerce is otherwise called online trade. Web based business alludes to trade the merchandise and enterprises over the web. It incorporates retail shopping, banking, stocks and securities exchanging, barters, land exchanges, carrier booking, film rentals almost anything you can envision in reality. Indeed, even close to home administrations, for example, hair and nail salons can profit by onl ine business by giving a site to the offer of related wellbeing and excellence items, ordinarily accessible to neighborhood clients solely. The primary point of this report passing on the security advances of E-business site Security is the approved origination in E-trade site the principle idea of security is ensuring the client individual subtleties and banking data. Its for the most part include with four fundamental standards, for example, Privacy, Integrity, Authentication, Non-denial. The E-business site ought to be based on the security innovation and it ought to be extremely secure. Secure Sockets layer offers help for ensure pages and scrambles the entire thing a client sends-no one else can peruse the information . Solid encryption and validation declaration makes site increasingly secure and welcomes more clients. ( Lee, 2001) 2. Highlights of E-business: Ubiquity: Is the capacity to be available in each spot whenever, unbounded or general nearness. With assistance of web it makes simpler and workable for purchaser and organizations to be in contact with each another. The desire of clients to purchase merchandise and enterprises online can make so much continually and basically wherever. It decreases the expense of exchange, the expense to partake in the market and lower the psychological exertion required to accomplish an exchange. Extravagance: Website wealth for the most part relies on the intelligence and cooperation it give the valuable data on the site about every item and administrations for looking. It additionally gives more insights regarding administrations what they are advertising. It will reach between the merchant and client. Condition sees are emphatically prompted by the merchant to comprehend before purchasing an item. Keep up tremendous data about items and administrations makes more deals and making lucrative condition. (David, 2000) Global Reach: The primary idea of the worldwide reach is catching the eye of user’s all through the world by giving the distinctive language in the site with the goal that the site can be utilized in worldwide and it access by each one. Give online client administrations, secure the exchange handling. Site ought to be extremely intuitive to the clients and giving a decent quality data about items and data is justifiable. Offer quick and effective types of assistance lead to serious worldwide preferred position. 2. 1. Security job in present E-business: Security assumes an imperative job in the current E-business it assists with keeping secure the  clients data and doing the made sure about online exchanges. Each E-trade  site giving server side security and complex on Data secrecy, Data respectability, Availability, Nonrepudation and outsider frameworks as provisions for encouraging E-Business exchanges. Security is exceptionally useful to the E-business. With out security clients never do the online exchanges due to programmers. 2. . Security Factors in E-trade: One of the critical achievement components of E-business is its security, it kept secure the charge card subtleties and very touchy individual data of the clients. Web based business security relies upon a perplexing interrelationship between various parts including the application improvement stages, database the executives frameworks, and framework programming and system foundation. Security: Privacy makes that lone ensured left edge arrive at data in any framework . Data ought not be conveyed to one side and that ought not be gotten it. The administration off adaptability off uprightness just to the affirmed individuals edge make trades with reports transmitted over the system Authentication: Authentication guarantees that the beginning off year electronic message is appropriately distinguished. Given It has potential outcomes to who feels the message from where gold which machine. Without suitable validation, it very equipment to realize which spent year request and the request put is genuine gold not. (David, 2000) Non-revocation: it’s much shut to the confirmation, in this sender vessel denies the sending specific messages and beneficiary pontoon dismisses the getting messages. Not-revocation includes the specialized like advanced mark, adaptation administrations and time stamps. Computerized Signature has unmistakable to distinguish for singular like composed mark. Points of interest of Security in E-trade: The web gives the much advantages to the client through that the client can gets an opportunity to peruse and do shopping there reasonableness and their place. They can get to the administration from office and home as they like it is accessible day in and day out. †¢ Protect the security and unwavering quality of system exchanges. †¢ Encrypted and secure installment on the web. †¢ Increase the volume of buys, improve the relationship with clients. †¢ With the assistance of web based business can advance items comprehensively. †¢ Identify the clients and shippers on the system. †¢ Look after E-business site and endeavor systems from assaults by programmers. †¢ Protect the individual data of E-business clients. 3. Security Technologies: Security is the most significant issue for E-business it offers security to the site, these security administrations are given to guarantee fundamental E-trade necessities. Security administrations give an approach to sheltered, true, and dependable correspondences between at least two gatherings. Security not just incorporates that the data remains inside the imparting parties yet additionally it very well may be confirmed and noted as bona fide. Marking of agreements, enlistment of mail, exposures, obscurity, and approval plans of this present reality must have the option to be repeated and done in the electronic world. . 1. Secure Electronic Transaction (SET): Secure Electronic Transaction (SET) is a framework for guaranteeing the security of monetary exchanges on the Internet. It was bolstered at first by MasterCard, Visa, Microsoft, Netscape, and others. It is one of the global security norms in E-business. SET is a convention proposed by various gatherings and various organizat ions. It’s for the most part center around giving assurance security for electronic installment. SET including some key innovations, for example, shared key, open key, advanced signature, electronic encompass and electronic declaration. After this there is an issue with working frameworks and application frameworks, on these premise programmers improved their assault aptitudes on client data. Key Security Elements: E-trade utilizing diverse key security components, for example, Electronic Data Interchange (EDI), E-mail, Electronic reserve Transfer and other web advances lead to trade the data of business with people, organizations and nations. It makes exchanges protected and progressively solid. Encryption and Data Integrity is one of the key advances in E-business, Encryption is the significant safety effort received in E-trade. It can ensure secrecy of data in the exchange procedure like PIN of charge card 3. 2. Secure Socket Layer (SSL): The SSL convention was initially evolved by Netscape, to guarantee security of information shipped and steered through HTTP, LDAP or POP3 application layers. SSL is intended to utilize TCP as a correspondence layer to give a dependable start to finish secure and confirmed association between two focuses over a system (for instance between the administration customer and the server). Despite this SSL can be utilized for security of information in travel in circumstances identified with any system administration, it is utilized for the most part in HTTP server and customer applications. 3. 3. Firewall: A firewall is a boundary to get damaging powers far from your property. Truth be told, that’s why it’s called a firewall. Its activity is like a physical firewall that shields a fire from spreading starting with one territory then onto the next. Firewalls are fundamental components in internet business security system it is utilized to ensure the online business applications and site. Firewalls required unmistakably characterized security approaches must be effectively introduced and kept up to bear the cost of reliable and productive security assurance. It’s primarily addresses the issues, for example, Denial of administration and Distributed forswearing of administration. Firewalls functioning as an equipment and programming, it forestalls unapproved pers

Toxic Asset (Business Law) Essay Example | Topics and Well Written Essays - 1500 words

Harmful Asset (Business Law) - Essay Example Harmful resources are otherwise called dead resources since they have been used previously and they are of no more incentive at present. â€Å"Toxic resources had an incentive sooner or later in time† (Smith, 2010). Poisonous resources don't have any current worth though numerous individuals, who have such resources, accept that their harmful resources are still of a similar incentive as they had previously. In any case, the truth of the estimation of those poisonous resources is very extraordinary. Harmful resources frequently bring about limiting the liquidity of the associations that have such resources. It is a direct result of the way that poisonous resources have no unmistakable worth and if the monetary associations, for example, banks secure countless harmful resources accepting them to be of extraordinary worth, insignificant liquidity happens in light of the fact that the estimation of the advantages doesn't increment as a general rule, rather it just increments in the bankbooks. The banks think that its exceptionally hard to offer the benefits so as to recover the blocked cash in hands. Poisonous resources are neither useful for budgetary associations nor for the economy of a nation. They are useless for the financial foundations as it gets hard for the banks to offer them to some other individual at a sensible cost. Regardless of whether the money related division of a nation endeavors to adapt to harmful resources, the outcome is well on the way to be the radical fr eefall of the country’s economy. Poisonous resource is a type of Mortgage-Backed protections. Home loan Backed protections incorporate credits that are given by a bank to an individual to enable the individual to manufacture his own home. Banking establishments give advance to the individuals, which is reclaimed from them alongside enthusiasm on month to month premise. The reimbursement of credits to the banks isn't a simple procedure for the individuals as the reimbursement is made out of high premium and the chief sum. At the point when the individuals are not left with enough cash to reimburse the credits to the banks because of expanded sub-prime home loan financing costs, the cycle stops and

Are Tennessee Payday Loans Still Dangerous in 2019 - OppLoans

Are Tennessee Payday Loans Still Dangerous in 2019 - OppLoans Are Tennessee Payday Loans Still Dangerous in 2019?Inside Subprime: June 17, 2019By Lindsay FrankelPayday lenders are popping up in  Tennessee at alarming rates, and the loans they offer are putting residents in danger of falling into a debt trap. As of 2018, there were more payday lenders in Tennessee than anywhere else in the country, according to Metro Ideas Project.Shelby County had an astounding 232  payday loan storefronts, the highest in the state. That’s followed by Davidson County, which had 109 lenders.A payday loan is  a short-term, high-interest loan intended to be paid back out of the borrower’s next paycheck. But most borrowers can’t afford to pay back these loans on time, according to Pew Charitable Trusts. The average borrower can afford to put no more than 5 percent of their gross paycheck towards a payday loan while still covering necessary expenses, but the typical payday loan eats up 36 percent of a borrower’s paycheck. Payday loans in Tennessee have an av erage APR of 426 percent.Many lenders in Tennessee have also switched to offering flex loans, which allow the borrower to withdraw the loan in installments. Repayment dates on these loans aren’t specified, and interest continues to accrue the longer the loan is taken out. While the APR on these loans is capped at 24 percent, lenders are permitted to charge an additional daily interest, which can drive up the cost of borrowing.Tennessee residents contend these loans are predatory and harm consumers. “I personally look at them as predators and am appalled they’re everywhere,” said Glenda Eastridge, president of the League of Women Voters in Blount County. She added that financial literacy efforts are necessary to protect consumers from payday loans. “I just think in society today, people have this ‘get rich quick’ mindset, but they’re not educated on the fact that if it sounds too good to be true, it’s too good to be true,” Eastridge said.While an Obama-era rule go verning payday loans would have protected consumers by requiring lenders to verify a borrower’s ability to repay the loan, the Consumer Financial Protection Bureau announced in February that it would rollback those provisions. Without federal regulations or strict limits on interest rates in the state, business is booming for payday lenders in Tennessee, and residents are left vulnerable to predatory fees and disreputable practices.The Metro Ideas Project proposed three solutions to curb predatory lending in the state. First, borrowers should be educated about the dangers of payday loans through posted signage that explains the associated risks. Second, municipalities should require a local permit in addition to the state permit, allowing cities and counties to further regulate the industry. Third, the state should establish lenders in the community that provide “affordable rates, transparent fees and honest underwriting practices,” unlike traditional payday lenders.Learn more about payday loans, scams, and cash advances by  checking out our  city and state financial guides, including Tennessee,  Chattanooga,  Clarksville,  Knoxville,  Memphis,  Murfreesboro,  Nashville  and  Smyrna.Visit  OppLoans  on  YouTube  |  Facebook  |  Twitter  |  LinkedIn

A P By John Updike - 914 Words

Living in California we see women in swimsuits quite often, maybe too often. Still we have those people that find the need to objectify women, even the ones they have seen many times. Although that is what Sammy does in John Updike’s â€Å"AP†. The way â€Å"AP† depicts the young girls is objectifying: from how the main character describes the young women, how he disrespects the older lady he was checking out, the manager kicking the girls out of the store because of what they are wearing, and how the girls dress the way they do even though they are not close to the beach. Even after all the trouble women go through to look according to society’s norms, people still catch every small thing that is not perfect to society. According to Lois Tyson, â€Å"she is objectified†¦defined only by her difference from male norms and values, defined by what she (allegedly) lacks†¦Ã¢â‚¬  (92). Women are unmistakably different from men biologically; so why is it such a shock when she has a small part of her skin showing, just because it is her breast or any other ‘forbidden’ areas? If a woman shows her butt cheeks it is disgraceful, but if a man shows his butt cheeks, it is hot. It is the same body part just of difference sexes, yet society has labeled it differently for each sex. Women objectification should not be seen as her fault, because like every woman around her, she is doing what she has to to stay comfortable. Sammy, the story’s narrator and main character, notices the girls right away, and whenShow MoreRelatedA P By John Updike982 Words   |  4 PagesThe story that this research paper is being written over is â€Å"AP† by John Updike. This story is filled with good grammar and has a well written plot and good transition. A person reading the story â€Å"AP† could see it as an interesting story filled with good symbolism. The main character, Sammy, uses a great deal of symbolism when descri bing the three girls in bathing suits who walked into the store he works in. the three girls in bathing suits that walked into the store where the center of the wholeRead MoreA P By John Updike1190 Words   |  5 PagesA P is a story of Sammy who is a 19 year old boy working as a clerk at a grocery store in a small town in New England. Published back in 1961 narrative defining A P is the popular mythology of 1960s basically where youthful rebellion powers took over the soulless system. (Sustana) Therefore Updike has written a story that includes key elements of myth along with the background of postwar prosperity and the attendant consumer culture. Where there is a strong hint of the Cold War as hero characterRead MoreA P By John Updike1704 Words   |  7 PagesIn the story AP by John Updike a young cashier by the name of Sammy learns about the power of desire and the mystery of others minds when working at an AP supermarket in a small town north of Boston in the 1960’s , where there was a lot of social norms and many people didn’t step out of them. The young nineteen-year-old Sammy wasn’t expecting his Thursday shift at AP to go the way it did when income three young girls but, these are not your socially normal teenagers who come walking in the doorRead MoreA P By John Updike1160 Words   |  5 Pagesthe girls’ exit and regret fills him. What he thinks is noble and just becomes a changed, regretful soul. In â€Å"AP† by John Updike, the symbolism portrays the theme of the desire for change. The girls’ immodesty is a symbol of rebellion, revealing the theme of the desire for change. As Sammy acknowledges in the short story, the story takes place â€Å"north of Boston† (Updike 360). The estimated time period is the 1960s. At this time, most of the younger generation longed for change, whichRead MoreA P, By John Updike1019 Words   |  5 Pagespsychoanalytical lens can be used to analyze AP, a short story by John Updike, lone, a piece of art by John William Godward, and â€Å"To My Best Friend - Short Film†. Through this lens, readers can draw the theme that all humans have basic instincts and urges that lie in the unconscious mind. Throughout Updike’s AP, it stands clear that we are always being influenced by fundamental human desires. AP is told from the perspective of Sammy, a teenage cashier at AP. In the beginning of the story, three teenageRead MoreA P By John Updike843 Words   |  4 Pageshelp establish the uniqueness of his or her use of speech through the story’s title, structure, punctuation, setting and the communication between characters. In the story A P by John Updike, the author sets the story in a very ordinary place where everyday people go shopping for their groceries, in a market known as A P. Updike’s style within the story shows many aspects of ordinary life. For example, in the first sentence of the story, the narrator Sammy uses incorrectly the word walks, â€Å"InRead MoreA P By John Updike1441 Words   |  6 PagesJohn Updike is considered one of the greatest writers in modern American history. He is known for the idea that seemingly ordinary aspects of American life are actually quite fascinating. He wanted readers to see the beauty and magic of life, so he tried to describe everyday things using the most clear but beautiful language possible. Many of Updike’s pieces are drawn from his own life such as his marriage and his boyhood, as shown in three of his short stories: â€Å"AP†, â€Å"Ace in the Hole†, and â€Å"PigeonRead MoreA P By John Updike765 Words   |   4 PagesJohn Updike wrote, â€Å"A P† in 1961. In this era of the 1950s and early 1960s, conservative dress mirrored conservative social values. Conformity was the measure of popularity as well as a measure of moral rightness. During this time, people were more afraid of being labeled outsiders than they were afraid of the outsiders themselves (â€Å"A P†). Gender issues and the emergence of feminist consciousness are represented when Lengel states the rules that proclaim the girls are decently dressed-codingRead MoreAP by John Updike512 Words   |  2 Pages â€Å"AP† by John Updike is a story about a boy who learns that all actions have consequences. In â€Å"AP† three girls walk in to the store AP in nothing but their bathing suits. Sammy one of the stores cashiers describes what the girls are wearing and what they do throughout the story. The girls walk up and down the aisles catching the attention of many of the other customers. The girls then get in line at Sammy’s checkout, the manager Lengel walks up and tells the girls they will have to leave thisRead MoreA P By John Updike1033 Words   |  5 Pageshow we face these decisions will have an impact in our lives, and sometimes the ones that seem to be small are the most important ones. John Updike understood how making decision affects people’s life, and he develops it in his short story â€Å"A P,† which is the story of an unhappy boy who quits his job for a pretty girl. In order to develop this theme, John Updike takes Sammy, the main charac ter of the story, through three different stages. In the beginning stage, Sammy is just a boy who is not happy

The Effects Of Water Pollution On The World s Fresh Water...

There are several factors that have led to a significant portion of the world’s fresh water supply being polluted. Most of them are either indirectly or directly caused by humans. For instance pesticides used for farming can seep in to underground water supplies and pollute the ground water. Many countries dump large amounts of sewage into the both oceans and rivers each day, leaving many people without safe drinking water. This paper will discuss some of the factors causing water pollution, as well as possible solutions to the increasing amount of water pollution worldwide, and also ways to prevent it in the future. Water pollution is the contamination of natural bodies of water by various hazardous waste, such as chemical, physical, radioactive or pathogenic microbial substances. Averse water quality can cause several different types of ailments, for example cholera is spread through contaminated food and water. It is most common in areas without a waste treatment systems, s o the sewage seeps into the town’s water supply. There are four classes of water pollutants first being Chemical Pollutants which are â€Å"generally atoms or molecules, which have been discharged into natural water bodies, usually by activities of humans.† (Hogan) The second class being Physical Pollutants such as trash or temperature change. The third class is Radioactive substances â€Å"a special sub-class of chemical pollutants, and by mass represent the smallest of the contributors to water pollution.†Show MoreRelatedThe Global Water Supply Is Essential For The Survival Of All Species1677 Words   |  7 PagesWater is the most important substances on Earth as it is essential for the survival of all species. Water covers seventy-six percent of our planet, and it is easy to think that it will always be plentiful (Girard). However, the way society misuse the substance makes freshwater start to become incredibly rare. The global water supply is becoming more of an issue every day. Water is a resource that much of the developed world takes for granted, but that many in the developing world struggles to findRead MoreA Brief Note On Dirty And Polluted Water1737 Words   |  7 PagesOur Most Precious Resource Dirty and polluted water is one of the world’s biggest healthcare risks that threaten both the quality of life and public health. Pollution may come in the form of inappropriate disposal of garbage, improper treatment of sewage and agricultural run-off. This pollution affects not only the quality of the water but also the wellbeing of the citizens. Still, many people claim that the probability of doing harm by polluting our oceans, rivers and streams is less significantRead MoreThe Effects Of Burning Non Renewable Resources On The Modern World1329 Words   |  6 Pageslive. Modern world creates a frame of how one should live and outlines the direction in which one should develop. Industrial and technological progress keep growing exponentially. They not only bring convenience and benefits to humans’ lives, but also develop the negative effects not that many people are ready to deal with. Many environmental scientists state that burning non-renewable resources has be come a primarily reason for climate change; which demonstrates how great is the pollution all over theRead MoreGlobal Climate Change Causes And Effects On The Environment And The World s Oceans916 Words   |  4 Pagesplanet. And the scientific definition of global climate represents changes in the earth’s weather and temperature. When higher greenhouse gas concentrates in the atmosphere, the earth becomes warmer. Water vapor, carbon dioxide, and methane are the gases that lead to the greenhouse effect. Pollution of the earth causes damage to the ozone layer in the atmosphere, and it’s easy for the sun rays to pass in the earth. Global climate change causes a negative impact on the environment and the world’sRead MoreA Short Note On Severe Water Pollution On The San Francisco Bay1375 Words   |  6 PagesKicker: Severe water pollution that exists in far away countries, could happen right here in the San Francisco bay- and its effects would be devastating. Recall the last time you drove across the Golden Gate Bridge; looking to the sea and seeing the whitecaps break against the rocks, and then looking at the bay and seeing the shimmering aqua colored water filled with sailboats. But now, try and imagine a very different picture, you look towards the bay and see oil slicks, floating tires, and islandsRead MoreWater Scarcity And Its Effects On Our Lives1936 Words   |  8 PagesWater is the basis of all life on earth and in the last few centuries human activities have degraded our fresh water supply more than any time in history. The Earth needs it to keep its moderate temperatures, vegetation needs it for its cohesive nature, and as a solvent it’s part of almost every chemical reaction inside our bodies. Even our own cells are made of 70% to 95% water. The increasing pollutants we have introduce into our water supply inhibits the properties of water that are so vital toRead MoreEssay on Pollution in The Bahamas1640 Words   |  7 Pagesrights too, to live without pollution. What mankind must know is that human beings cannot live without Mother Earth, but the planet can live without humans† (Pollution Quotes, 2013). Hence, attention must be provided to this devastating issue. Pollution is the introduction of contaminants into the natural environment that causes adverse changes (Wieman, 2013). There are numerous types of pollution, such as light, air, land, water, noise, thermal and radioactive pollution. In an article, the authorRead MoreWater Scarcity Is A Lack Of Tolerable1286 Words   |  6 PagesWater scarcity is defined as a lack of tolerable, available amount of water a region possesses. Water scarcity is occurring all around the world and nothing is being done about it. An article What is Water Scarcity? states that about one billion people do not have access to clean water (Conserve Energy Future). Since there are only about seven billion people on planet Earth and one billion of that population cannot access clean water that means roughly fourteen percent of the human race is sufferingRead MoreWater Pollution And The Biggest Environmental Issues Today1732 Words   |  7 PagesWater pollution as we know it is something that we are all the concern about. Not everyone is aware of what is in our environmental waters, not only many people do not know, but they do not know what causes the pollution and what is in it. Why is water pollution one of the biggest environmental issues today? Today many people don’t think twice about how we use the water or how much garbage we put in it. Which take us to our issues today. One, water shortage in many places, as well health risks thatRead MoreA Brief Note On The State Of Economic Crisis1684 Words   |  7 Pagesa No Cochabamba, one of the poorest cities in the world has almost no access to safe water and its citizens suffer from life threatening waterborne disease. Cochabamba’s economy cannot afford the necessary infrastructure to ensure everyone access to safe water. Bechtel must privatize Cochabamba’s water, offloading the previously unaffordable infrastructure to distribute water to the underserved poor. 1 - How did Bolivia get into the situation it s in now? What led to this need for privatization

Othello vs. Iago Essay - 2458 Words

Othello vs. Iago As the villain in Shakespeares play Othello, Iago has two main actions. They are to plot and to deceive. Iago wishes to plot and to deceive because he is jealous of Othello and hates him. Iagos reasons for why he hates Othello is because he believes that Othello made love to his wife, and Iago is mad that Cassio was chosen to be Lieutenant instead of himself. From this hate comes the main conflict of the play. Iago plans to ruin Othello because of Iagos jealousy towards him is by carrying out a plan to get back at Othello based on lies and deceit. This plan will make Iago the only person that Othello believes he can trust, and Iago will use this trust to manipulate Othello. Iago plans to remove Cassio from†¦show more content†¦Cassios uncharacteristic aggression is what eventually removes his from position as lieutenant. Sir, hes rash and very sudden in choler, and haply may strike at you. Provoke him that he may, for even out of that will I cause these of Cyprus to mut iny, whose qualification shall come into no true taste again but by the displanting of Cassio (Shakespeare 261-264). This quote is when Iago explains Cassio to Othello among the numerous times that he does do so. When taste is used, the line says that the people of Cyprus will not feel comfortable with their nature until Cassio is removed from his position. The definition of qualifications is condition, nature or pacification and uses the word trust instead of taste. (Gray 2) In contrast, when trust is used, Iagos words say that the people of Cyprus will not be able to trust authorities again until Cassio is no longer Lieutenant. While Cassio is fighting, Iago is using the violence to create a riot in Cyprus and upset the people. Cassio is blamed for this riot, and order cannot be restored until he is no longer Lieutenant. The word trust makes more sense in this sentence, because Cassio lost the trust of the masses when he acted with aggression. He was always a well mannered and p eaceful man, and now the people of Cyprus do not know who he really is. In the soliloquy following Roderigos exit, Iago reveals the real reasons for his plotting against Othello.Show MoreRelated Shakespeares Merchant of Venice and Othello: Shylock vs Iago2024 Words   |  9 PagesMerchant of Venice and Othello: Shylock vs Iago      Ã‚  Ã‚  Ã‚   Shakespeares use of timeless themes make his works relevant to the modern reader.   His two plays The Merchant of Venice and Othello deal with the seeking of revenge and forbidden love.   In The Merchant of Venice, Shylock, the main character, is a Jew who loans money and charges interest.   Shylock has an enemy named Antonio who also loans money to people, but without interest.   Iago is a character in Othello who has been passed overRead MoreOthello: Iago Appearance vs. Realality2420 Words   |  10 PagesIago is one of Shakespeares most complex villains. Initially you get the impression that the character of Iago is one of pure evil. Right from the start of Act 1, it becomes obvious that he is capable of most anything. You see right away that he is able to give the appearance of one thing, but in reality be something quite different. He has been acting like he is interested in helping Roderigo by bringing gifts and messages to Desdemona for him. Iago is i n reality using Roderigo who is very gullibleRead MoreOthello, By William Shakespeare1599 Words   |  7 Pages William Shakespeare’s 16th century play Othello is a duplicitous and fraudulent tale set alternatingly between Venice in act 1, and the island of Cyprus thereafter. The play follows the scandalous marriage between protagonist Othello, a Christian moore and the general of the army of Venice, and Desdemona, a respected and intelligent woman who also happens to be the daughter of the Venetian Senator Brabantio. Shakespeare undoubtedly positions the marriage to be viewed as heroic and noble, despiteRead MoreThe Eyes Can Deceive By William Shakespeare867 Words   |  4 PagesWilliam Shakespeare. Appearance vs. reality is often a theme he plays around with. In the play Othello this theme is very apparent through the plotline of the characters. Characters often believe the only truth they happen to know. However the truth is not always what is really occurring. In many instances the realities of the characters is not always existent. Iago is the main protagonist who deceives everyo ne in the play. Iago uses the technique of appearance vs. reality to ruin the lives of CassioRead MoreShakespeares Play Othello and Tim Blake Nelsons Film O 826 Words   |  3 Pagesunaffected. Through the texts by composers William Shakespeare and Tim Blake nelson and their texts Othello and the late 20th century contemporary film O, the key values of trust, honesty and loyalty are explored with contextual influences being reflected. The values are explored with the use of thematic development of the key issues jealousy and appearance vs reality and the use of dramatic devices in Othello and cinematic techniques in O. Shakespeares accurate representation explored these values inRead MoreOthello Essay, Appearance vs Reality1175 Words   |  5 Pagesone of appearance vs. reality. We find ourselves asking the question of what is genuinely â€Å"real,† and what is viewed merely as just an â€Å"appearance,† and not real? It becomes difficult when we assume there is a d ifference in the two to determine which is which. Generally, what we label as â€Å"real† is regarded as external and eternal. What we refer to as just an appearance is regarded as temporary and internal. Many early as well as modern day authors use the theme of appearance vs. reality to portrayRead MoreThemes in Shakespeares Othello Essay1155 Words   |  5 PagesOthello was written by Jacobean playwright William Shakespeare in 1603. It proved a huge success when first performed in 1604, in front of a huge audience. The story is one of Shakespeare’s great tragedy themed plays. Othello is the black protagonist and highly esteemed Venetian general. Iago is the ambitious but scheming villain of the play. When Othello promotes a man called Michael Cassio over Iago, he is furious and launches a malicious campaign against Othello. Meanwhile, Othello has marriedRead MoreOthello, By William Shakespeare1152 Words   |  5 Pages‘Othello’ was a tragedy of incomp rehension at the deepest level of human dealings as no one in the play came to an understanding of himself or any of the surrounding characters. The play ‘Othello’ by William Shakespeare focused on tragedy through the anguish of the main character ‘Othello’ which lead to the suffering and death of numerous characters including himself. Appearance Vs. Reality challenged human dealings within the play ‘Othello’ as no-one came to see anyone’s true self and no-one seesRead More Appearnce Vs. Reality Othello Essay622 Words   |  3 Pageswhat I am.† What is Iago? Iago’s actual personality is quite distant from what he pretends to be. In Shakespeare’s Othello, the reader is presented the classic battle between good and evil. It is these forces of evil that ultimately lead to the breakdown of Othello. Othellos breakdown results in the murder of his wife Desdemona. Desdemona is representative of the good in nature. Good can be defined as forgiving, honest, innocent and unsuspecting. The evil contained within Othello is by no means magicalRead MoreShakespeare s Othello : Appearance Vs Reality1368 Words   |  6 PagesThe critically acclaimed play Othello written by the most highly regarded playwright William Shakespeare uses the theme of appearance vs reality often throughout the tragic story. Within this theme and throughout the play life lessons are dropped along the way for the reader to consume. There is surely many valuable ones but a few stood out in terms of relevancy to the modern day. They are as follows, leading a deceptive and manipulative life will take one towards their own downfall, be careful who

Patterns in Medicinal Advertising Essay Example For Students

Patterns in Medicinal Advertising Essay One of the most innovative trends in print advertising is medicine advertisement. The content of these particular advertisements (ads) are intriguing to me. I intend to analyze five medicinal ads to find the tools used by advertisers and to explore the positive and negative aspects of advertising medicine through print ads for the public. The people who develop ads to market prescription medicine products must have an inkling of what the reader wants to see. For instance, the ads in a parenting magazine most often target mothers. The ads in a sports magazine predominately target athletes. How do the advertisers know what the reader will respond to?Patterns are tools that help us to narrow our thinking down and put thoughts into categories that we identify with. Patterns allow us to store information in blocks so that we do not have to relearn information that has already been learned. Some patterns are universal and most people have some categories or patterns that other people have. An example of a universal human pattern is using language to communicate. Other patterns that we have, may be derived from our own experience and unlike those of others. Patterns are useful in advertising because advertisers can target their reader by tapping into specific categories. Perception is a persons understanding of the informati on they receive. Depending on their experience or their understanding they will categorize their perception and in turn it will become a thought pattern. For instance when a person talks to a priest their perception of him may be that he is perfect or does not sin. They may categorize all priests this way and not judge them in the way that they would any person who is not a priest. I feel that patterns and perception work hand in hand. Sometimes patterns are formed based on perception, sometimes perception is based on a pattern. What came first the chicken or the egg? Im not quite sure, but I do know they affect each other. Ads are designed by using patterns that target a specific audience. The readers perception of the product may form exclusively based on the ad. The patterns that I noticed specifically amongst the five medicine ads that Ive chosen to analyze is the break through effect. In one ad there was a woman with her child and they were breaking through glass. Another ad featured a woman and her child with clear blue skies breaking through the clouds above. The third ad has a man skiing through a mountain of wild flowers. The thought of breaking through something with a smile is somewhat encouraging and enticing. Thus a reader might perceive this medicine as exciting so they may ask their doctor for this kind rather than another kind that has been useful to them in the past. The thought of carelessly skiing over wildflowers is also exciting and visually euphoric. The coloring used in the ads is captivating. One ad has a sunset with the colors creating a relaxed feeling. Brown is seems to set a pattern as an offset color in four of the five ads. Sky blue is also used, it looks uplifting and freeing. Another pattern that I noticed is the use of perfect children in the ads. These children do not have a hair out of place or a speck of dirt on their clothing. Both the mothers and the children in the ads are smiling and seemingly relaxed. In other words a persons perception of the product could be that taking this medicine would create clean, relaxing family harmony. The ads also suggest calling a toll free number to receive a coupon or rebatecheck upon purchase of their product. This is a wonderful way to get the readers attention, as most people respond to price reductions whether they know the product or not. There is also a pattern of listing how many times a day the medicine needs to be administered. These ads make reference to the difference in dosage between other medicines as compared to theirs. They focus on the convenience of taking the medicine. .uf296370247f44c2d55d6302aedc0d181 , .uf296370247f44c2d55d6302aedc0d181 .postImageUrl , .uf296370247f44c2d55d6302aedc0d181 .centered-text-area { min-height: 80px; position: relative; } .uf296370247f44c2d55d6302aedc0d181 , .uf296370247f44c2d55d6302aedc0d181:hover , .uf296370247f44c2d55d6302aedc0d181:visited , .uf296370247f44c2d55d6302aedc0d181:active { border:0!important; } .uf296370247f44c2d55d6302aedc0d181 .clearfix:after { content: ""; display: table; clear: both; } .uf296370247f44c2d55d6302aedc0d181 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf296370247f44c2d55d6302aedc0d181:active , .uf296370247f44c2d55d6302aedc0d181:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf296370247f44c2d55d6302aedc0d181 .centered-text-area { width: 100%; position: relative ; } .uf296370247f44c2d55d6302aedc0d181 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf296370247f44c2d55d6302aedc0d181 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf296370247f44c2d55d6302aedc0d181 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf296370247f44c2d55d6302aedc0d181:hover .ctaButton { background-color: #34495E!important; } .uf296370247f44c2d55d6302aedc0d181 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf296370247f44c2d55d6302aedc0d181 .uf296370247f44c2d55d6302aedc0d181-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf296370247f44c2d55d6302aedc0d181:after { content: ""; display: block; clear: both; } READ: The Chemical Engineer EssayAll five of my ads list the possible side effects and teratogens as well as harmful drug interactions on the backside of the ad in fine print. This information definitely does not grab the readers attention as the picture on the front does. The advertisers most likely assume that the picture alone will sell their product. Some of the ads do list possible side effects on the front of the ad in small print as well. It is clear to me that the advertisers have a perception of how the patterns will influence the reader. The readers perception of the medicine is based purely on what the eye can see. They cant feel, taste, smell or sample the medicine from looking at an advertisement. Therefore their perception of the ad has absolutely nothing to do with the actual product and its effectiveness or ineffectiveness. Prescription medicine is not something that should be chosen spontaneously or without researching the product. Often times the medicine can be prescribed by a doctor based solely on the patients request. The patient most likely does not know enough about the medicine if they are requesting it based on the advertisement. It is unfortunate that advertisers go to such lengths to sell products. It is equally unfortunate that people respond to the advertisements based on a picture or a feeling that they get because of the presentation. The reason that I feel that its unfortunate is because prescription drugs can be very harmful if not taken seriously and with caution. If a product cannot be sold in a store, by mail, or in a catalog without a doctors prescription does itbelong as an advertisement in a magazine? I assume this is a somewhat controversial issue between pharmaceutical companies and doctors who are uncomfortable with overexposing medicines by using catch phrases or visual stimulus. It undermines the importance of a doctors role in diagnosing and treating individuals. The positive aspects of advertising medicine in magazines are beneficial to the pharmaceutical companies especially. They create allure to their product by using patterns to interest the reader and therefore the reader is more likely to request their medicine as a result. This benefits the sales and notoriety of the product. The one positive way that this form of advertising can benefit the reader is if they have an existing problem and they dont know theres a treatment for it. It could open a door for the reader to contact their doctor about it. It is apparent to me that the advertisers use many patterns based on their perception and what they assume will be the perception of the reader. The advertisers must have enough information on what specific patterns the reader will respond to because they do a good job of capturing the readers attention. Despite my opposition of advertising medicine this way, it is interesting to have discovered the tools used in doing so.